When discussing market opportunity in a general business presentation, it’s important to include information about the size and growth potential of the market, as well as any current trends or changes that may affect it. Additionally, you should discuss any untapped segments or areas where there may be a lack of competition, as well as any potential obstacles or challenges that the company may face in entering the market. It’s also important to highlight any unique selling points or differentiators that the company has in relation to the market opportunity.
Here are some ideas that you can include when discussing market opportunity in a general business presentation:
- Size and growth potential of the market: Include information on the total market size and any projections for future growth.
- Current trends and changes: Discuss any recent or upcoming changes in the market that may affect the opportunity, such as new regulations or technological advancements.
- Untapped segments or areas of low competition: Identify any areas within the market where there is little competition, and explain how the company can capitalize on these opportunities.
- Potential obstacles or challenges: Outline any potential challenges the company may face when entering the market, such as high barriers to entry or intense competition.
- Unique selling points or differentiators: Highlight any unique features or benefits that the company offers in relation to the market opportunity, and explain how they set the company apart from its competitors.
- Target customer or demographics: Identify the target customer or demographic that the company is trying to reach and discuss the opportunity to reach them.
- Market segmentation and customer needs: Identify the market segmentation and customer needs in the market and how the company is positioning itself to meet those needs.
- SWOT analysis of the market: Identify the strengths, weaknesses, opportunities, and threats of the market and how the company plans to overcome or leverage them.
