Sales Presentation Checklist

This checklist for sales presentations is concise and straight to the point. It’s designed to help those who may be unsure about what to include, ensuring that all necessary slides are present on the important day. Use this straightforward guide to prepare for your presentation.

So, let’s get started and check the list below.

Cover Slide

Recommended: 1 slide

This is the first slide that your audience will see, so it should be attention-grabbing and include your company name, logo, and a catchy tagline. You may also want to include an image or graphic that represents your product or service.

Introduction

Recommended: 1-2 slides

This slide should introduce the topic of the presentation and establish its relevance to the audience. You should aim to build interest and excitement in what you’re presenting.

Company Overview

Recommended: 1-2 slides

This slide should provide a brief summary of your company, its history, mission, and values. This slide will help your audience understand your company’s background and what makes it unique. You may also want to include information about your company’s achievements, awards, and certifications to build credibility.

Problem Statement

Recommended: 2-3 slides

Identify the problem or pain points that your product or service solves. Use real-world examples or statistics to demonstrate the need for your solution. You may want to include statistics or data to back up the need for your solution.

Solution

Recommended: 2-3 slides

Present your product or service as the solution to the problem you’ve identified. Highlight the key features and benefits of your offering and explain how it addresses the needs of your target audience.

Customer Testimonials

Recommended: 1-2 slides

Use this slide to share quotes or feedback from satisfied customers. This can help build trust and credibility with your audience.

Competitive Landscape

Recommended: 1-2 slides

Use this slide to show how your product or service compares to similar offerings on the market. Highlight what sets you apart from the competition and why your solution is better.

Pricing and Packages

Recommended: 1-2 slides

Use this slide to outline your pricing and packaging options. Make sure to clearly communicate the value proposition of each package and what customers get for their money.

Call-to-Action

Recommended: 1 slide

End your presentation with a clear call-to-action, such as signing up for a free trial or scheduling a consultation. Make it easy for your audience to take the next step by providing clear instructions and contact information.

Total Recommended Slide Count

Recommended: 9-15 slides

The number of slides you include will depend on the amount of detail you want to provide on each point, but as a general guideline, a Sales presentation template may have between 9-15 slides.

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