Marketing Presentation Checklist
This checklist helps with marketing presentations by providing concise guidance on what slides to include and how many. It’s straightforward and helps prevent important slides from being missed on presentation day. Use it to ease confusion and ensure a successful presentation.
So, let’s get started and check the list below.
Cover Slide
Recommended: 1 slide
This slide should include the presentation title, company name, and possibly a tagline or subtitle. It should be visually appealing and catch the audience’s attention.
Agenda
Recommended: 1 slide
This slide should outline the topics or sections that will be covered in the presentation. It should give the audience an idea of what to expect and help them follow along.
Market Analysis
Recommended: 8-10 slides
These slides should include data and analysis on the target market, including market size, growth trends, segmentation, and competition. This information will help establish the need for the product or service and provide context for the marketing strategy.
Customer Persona
Recommended: 4-6 slides
These slides should introduce the ideal customer and their needs, pain points, and behavior. This information will help tailor the marketing message to the target audience and make it more effective.
Product or Service Overview
Recommended: 4-6 slides
These slides should provide an overview of the product or service being marketed, including key features, benefits, and unique selling points. This information will help differentiate the product or service from competitors and highlight its value.
Value Proposition
Recommended: 4-6 slides
These slides should explain why the product or service is unique and how it provides value to the target customer. This information will help establish the product or service as a solution to the customer’s needs.
Marketing Strategy
Recommended: 8-10 slides
These slides should outline the marketing tactics and channels that will be used to reach the target customer, including advertising, PR, social media, and events. This information will help the audience understand how the product or service will be promoted and sold.
Sales Strategy
Recommended: 4-6 slides
These slides should outline the sales process and tactics, including pricing, promotions, and sales channels. This information will help the audience understand how the product or service will be sold and what makes it a compelling purchase.
Success Stories or Case Studies
Recommended: 4-6 slides
These slides should provide examples of successful marketing campaigns or customer stories that demonstrate the value of the product or service. This information will help establish credibility and build trust with the audience.
Call to Action
Recommended: 1-2 slides
This slide should include a clear call to action, such as a link to a website or contact information for sales. It should encourage the audience to take action and engage with the product or service.
Total Recommended Slide Count
Recommended: 38-50 slides
This range will provide enough information to effectively communicate the marketing message without overwhelming the audience.